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Protecting
Your Brand And Your Product
Increasingly
manufacturers within the food and beverage sector have had to protect
their products, and profits, from counterfeiters. Premium brands are
especially at risk as they are more lucrative to counterfeiters, and
consumers expect a certain level of quality from these products, and if
this is not maintained customer loyalty is lost.
Holoprotec.Company
(based in the UK) are able to provide manufacturers with an answer to
their problem – holographic shrink sleeves and induction cap seals.
Shrink sleeves and induction cap seals are not new to the food and
beverage sector, but adding a holographic image specific to an individual
company increases the security offered by these tamper-evident products.
This is because holograms are impossible to copy by any known printing
technique.
These
products can be used with existing shrink sleeve and induction cap sealing
machinery. If companies want to monitor stock through their supply chain,
serial numbering can be added to holograms, and this further increases the
security level that they offer.
Shrink
sleeves can be applied to bottles of any shape, and to other shaped
packages, such as square cartons.
They are made from PVC film with or without printing, custom made to the
required size with a hologram stripe. The sleeves can be supplied as a
continuous flat tube, cut to length or preformed to a specific shape.
Induction
cap seals are made from polyester and aluminium foil, and are used for induction
sealing to HDP/LDP containers; the aluminium foil has holographic effect
on the top side and all the benefits of aluminium foil.
Holoprotec.Company
has over 10 years of experience within the security packaging and
holography industry. They are well established in the UK and are expanding
into Asia, having already developed a good customer base in the Indian
sub-continent.
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Holographic
Shrink Sleeves
Consumers
have become increasingly aware of the abundance of counterfeit products,
and the safety issues attached to these fake items. They want to be
assured that the product they are buying and using is genuine and safe.
One method of product protection is the PVC shrink sleeve that has been
used successfully for many years as a tamper evident packaging seal
instilling confidence regarding the quality and purity of a product.
However, the ease of finding suppliers of basic PVC shrink sleeves means
that their use does not discourage counterfeiters.
Manufacturers are increasingly turning to holographic products to provide
a level of security and authenticity not supplied by any other method.
Shrink sleeves incorporating holograms can greatly reduce the threat of
counterfeiting on a product and brand, while at the same time preventing
tampering.
Holographic shrink sleeves can be used for packaging beverages, spirits,
condiments, and processed foods. They can even be used for packaging items
such as grinding stones and mechanical parts etc.
Holoprotec.Company of Watford UK has developed a very economical
holographic tamper evident shrink sleeve. It is made from PVC film with or
without printing, custom made to the required size with a hologram stripe.
The sleeves can be supplied as a continuous flat tube, cut to length or
preformed to a specific shape.
The
holographic shrink sleeve protects the integrity, and helps to increase
consumer confidence in the brand, which leads to increased sales and
profits.
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Reducing
Counterfeiting In The Pharmaceutical Industry
Blister
packaging has proven to be a highly effective and successful packaging
form for the pharmaceutical industry. Not only does it instil confidence
regarding the quality and purity of a product, it also provides the
manufacturer with a surface upon which information may be imparted to the
consumer.
However,
with the growing counterfeiting problem that the pharmaceutical industry
has to tackle (research by the World Health Organisation shows that
approximately 5% of the world’s medicines are counterfeit, and in some
areas this percentage can be as high as 50%), does blister packaging as we
know it have a future?
It
does if it evolves. Holograms and holographic products are now being
integrated with traditional blister packaging materials such as aluminium
foil and PVC to provide a level of security and authenticity not available
by any other method. Holograms are impossible to copy by any known
printing technique, and are easily recognisable thus making them an ideal
choice to help distinguish between genuine and imitation products.
Holoprotec.Company
(based in the UK) supply both aluminium blister lidding foil and PVC, that
incorporate a precisely applied hologram stripe, which also allows room
for any printing. These products can be processed on existing blister
packaging machinery, so no investment in new machinery is required (a
major cost saving!).
The
addition of holograms enhances blister packaging by combating the threat
of counterfeiting, which helps boost revenue, whilst keeping all the
advantages that the packaging form provides.
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