|
Economic Value
|
The
advantage of using a Holoprotec hologram
|
|
Unit price for product X
|
10.00
|
|
|
Product X Gross Margin %
|
30%
|
|
|
Annual Production Quantity
|
1,000,000
|
|
|
Total sales of product X
|
1,000,000
|
|
|
Legitimate sales
|
|
750,000
|
|
Counterfeit sales
|
|
250,000
|
|
Total sales value
|
10,000,000
|
|
|
Legitimate sales value
|
|
7,500,000
|
|
Counterfeit sales value
|
|
2,500,000
|
|
% Counterfeiting
|
25%
|
|
|
Gross Margin Lost to Counterfeiters
|
750,000
|
|
|
|
|
|
Year
1
|
Year
2
|
|
Cost of hologram origination (non recurring charge) *
|
2,000
|
Nil
|
|
Unit cost of a Holoprotec Hologram
|
0.015
|
0.015
|
|
Total cost of Holoprotec Hologram (1,000,000 units)
|
15,000
|
15,000
|
|
% Sales reclaimed from counterfeiters after
application of Holoprotec hologram
|
5%
|
7%
|
|
Reclaimed Sales Value
|
500,000
|
700,000
|
|
Reclaimed gross margin
|
150,000
|
210,000
|
|
Net Benefit (Increased Margin Value less Cost of
Holoprotec Hologram)
|
**133,000
|
195,000
|
|
Return on Investment in Holoprotec Hologram
|
782%
|
1300%
|
|
Can You Afford not to Use a Holoprotec
Hologram!
|
*Cost
of origination can vary from US$1,500 – 7,000 depending on the
complexity required.
**Net
benefit after first production round includes cost of origination
|
